Targeted TV advertising is losing steam, and industry players are scrambling to save it

Business Insider’s top advertising and media stories for September 17 – Business Insider

Hi! Welcome to the Insider Advertising daily for September 17. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today’s news: Targeted TV ads hit a speed bump, Cision and Meltwater try to merge, and a new startup wants to take on consultants.


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NBC

Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out


Tom Gores
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Leon Halip/Getty Images

Cision and Meltwater, the two largest PR software companies, are planning a merger, and the DoJ has explored whether it would hurt competition


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Franklyn West

A startup by a Thrive Global and Refinery29 vet is taking on traditional consultants with experts including Shark Tank’s Daymond John and makeup mogul Anastasia Soare


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren

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