Targeted TV advertising is losing steam, and industry players are scrambling to save it

Business Insider’s top advertising and media stories for September 17 – Business Insider

Hi! Welcome to the Insider Advertising daily for September 17. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at

Today’s news: Targeted TV ads hit a speed bump, Cision and Meltwater try to merge, and a new startup wants to take on consultants.

this is us


Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out

Tom Gores

Leon Halip/Getty Images

Cision and Meltwater, the two largest PR software companies, are planning a merger, and the DoJ has explored whether it would hurt competition

FW Launch Headshot

Franklyn West

A startup by a Thrive Global and Refinery29 vet is taking on traditional consultants with experts including Shark Tank’s Daymond John and makeup mogul Anastasia Soare

More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at and subscribe to this daily email here.

— Lauren

Related Posts

Next Post
Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!