The best wrapping paper and gift-wrapping supplies

The best wrapping paper and gift-wrapping supplies in 2020 – Business Insider

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Wrapping Paper

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  • Giving gifts is wonderful and wrapping them up in lovely paper is half the fun.
  • We rounded up the best wrapping paper, including holiday gift wrap, and the supplies you’ll need that you can buy online.
  • We think Target has the best selection of wrapping paper for the most reasonable price, but we also love the gift wrap from Paper Source, Hallmark, The Container Store, World Market, and simple Brown Kraft Paper.

Gift-giving takes place throughout the entire year to mark holidays, birthdays, and special occasions alike. And to many people, one of the best parts of buying gifts is wrapping them up in gorgeous wrapping paper with ribbons, bows, and fancy tags.

Gift wrap adds a layer of beauty and anticipation to every gift, and let’s face it, tearing through the paper to discover the treasure inside is simply delightful.

Since we love wrapping gifts as much as we love giving them, so we’ve rounded up the best wrapping paper and wrapping supplies you can buy. Whether you want wrapping paper, gift bags, gift boxes, or accessories to go on top, we’ve included the best options below, plus top picks for the tape and scissors you’ll need to wrap all those presents.

Here are the best wrapping paper and gift-wrapping supplies:

Prices and links are current as of 9/22/20. We restructured this guide to showcase several picks from each of our top retailers.

The best overall

target gift wrapping paper


Target has tons of wrapping paper, gift bags, gift boxes, tags, and other wrapping supplies in fun patterns for a great price.

If you want a huge selection of wrapping paper and wrapping supplies to choose from, at all times of the year, check out Target. Its holiday wrapping shop is incredible, and you can find just about any pattern you want from fun, silly prints to classic designs and gift wrap that kids will love.

You may also refine results on Target’s website by holiday and occasion, as well as brand to quickly find the best options for your needs. Additionally, well-known brands like Papyrus, Minted, American Greetings, Hallmark, and so on sell wrapping paper and supplies at Target, too.

In addition to paper, you’ll find tons of gift bags, gift boxes, tags, bows, ribbons, and other wrapping supplies.

Worth a look:

The best bundles

hallmark best wrapping paper


Hallmark is a famous card company that makes affordable wrapping paper bundles that include everything you need to wrap a gift, including paper, tags, ribbons, gift bags, and more.

If you have many gifts to wrap, you may not want to spend a lot of money on expensive wrapping paper. Hallmark offers very affordable gift wrap bundles that come with everything you need to wrap presents, including the wrapping paper, gift bags, and tags. You can also buy these pieces separately for low prices.

Hallmark’s gift wrap comes in tons of colors, patterns, and styles, including festive snowmen, classic stripes, and solid colors. Snoopy and other characters also pop up on certain gift bags in Hallmark’s collection.

Single rolls of wrapping paper are pretty affordable, but a bundle with three rolls of wrapping paper, 10 gift bags, and 32 gift tag stickers is really where the bargain is. The bundle is a fantastic deal for those on a budget with a great deal of wrapping ahead of them.

If you’re worried that affordable prices also mean poor environmental practices, don’t be — Hallmark says its “gifting supplies are made with paper from well-managed forests,” and “wrapping paper is made in the USA with European paper.” It may not be recycled paper, but at least it comes from a relatively responsible source.

Worth a look:

The best off-beat options

wrapping paper

World Market

If you want fun, off-beat wrapping paper and supplies with an international feel, Cost Plus World Market has you covered.

After a while, you might become tired of reindeer, snowmen, Santa, candy cane stripes, and other typical patterns. And even for birthdays, after a while balloons and confetti patterns can feel a little boring. When you’ve reached that point and want to try something new, Cost Plus World Market offers unique and unexpected wrapping papers that feature Scandinavian gnomes, cactus plants, llamas, paisley patterns, and more.

You can, of course, find classic holiday or birthday designs, too, but even those will have a unique twist.

In addition to wrapping paper, you’ll also find gift bags, tags, and other wrapping supplies, all for reasonable prices.

Editor’s Note: Cost Plus World Market has not yet released its collection of holiday wrapping for 2020. We will update this slide with holiday gift wrap options when they launch.

Worth a look:

The best recycled paper

brown paper


Brown Kraft Paper is the ultimate eco-friendly choice for wrapping paper because it’s made from 100% recycled paper.

If the thought of thousands of trees dying for the sake of producing wrapping paper that most people just discard and can’t recycle breaks your heart, consider an eco-friendly alternative: 100% recycled Brown Kraft Paper.

Yes, it’s brown and plain, but this Kraft paper is sturdy, affordable, eco-friendly, and is definitely not see-through like cheap gift wrap often is, making it ideal for wrapping presents.

It will also last a long time and is multi-purpose. Need to pack a box full so objects inside don’t bounce around? Brown paper is the answer. If you’re the artsy type, you can customize the brown paper by drawing designs on it, layering other colored papers, or by adding cute ribbons and string.

The best scissors and utility knife

gift wrapping tools

Fiskars/Stanley/Business Insder

Fiskars’ scissors and Stanley’s utility knife are the best cutting tools you can buy for wrapping gifts.

When it comes to wrapping gifts, you’ll need good scissors or a sharp utility knife on hand. We think that Fiskars makes the best scissors for just about any task; its everyday scissors are a great buy. They cut wrapping paper easily and evenly thanks to their soft-grip handle and sharp blades.

Additionally, Stanley’s Utility Knife cuts perfect straight lines easily and produces clean cuts. The blade retracts for safety, but it is sharp, so keep it away from young kids.

The best tape

scotch tape

Scotch Tape

Scotch Magic Tape is strong, cuts well, and blends right into wrapping paper as you flatten it out.

No gift wrapping station is complete without Scotch Magic Tape. The tape goes on clear and matte, so it blends right into your wrapping paper. It’s also strong and cuts well.

If you’ve ever tried to buy cheap tape from another brand and been disappointed, you know why we’re recommending Scotch tape here. It’s simply the best for wrapping gifts.

Besides, the 6-pack of Scotch tape is very affordable and will last you through several gift-wrapping seasons.

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Disclosure: This post is brought to you by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at

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