Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks

Business Insider’s top advertising and media stories for September 24 – Business Insider

Hi! Welcome to the Insider Advertising daily for September 24. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today’s news: P&G ditches the TV upfronts, the companies that could buy Quibi, and the retail players best positioned to take on Amazon for ad sales.


Marc Pritchard Procter & Gamble Chief Brand Officer
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Paul Morigi/Getty Images

The world’s top advertiser is ditching the upfronts and said it would continue to do more direct media deals, adding to TV and ad agencies’ pain

Read the full story here.


Chrissy's Court Quibi Chrissy Teigen
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Quibi

Who would buy Quibi? Industry experts see a few potential acquirers, but say it’s a tough sell.

Read the full story here.


walmart store customer
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Courtesy of Walmart

Ad insiders lay out which retail ad platforms are best positioned to take on Amazon as e-commerce heats up

Read the full story here.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren

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