Ad-supported video streaming is on a tear — meet the executives behind its growth

Business Insider’s top advertising and media stories for October 6 – Business Insider


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Hi! Welcome to the Insider Advertising daily for October 6. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today’s news: The executives behind the rise in ad-supported streaming video, Peloton doubles down on advertising, and Google escapes misinformation concerns.


Twitch Sara Clemens
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Twitch

The 18 power players leading the rise of free ad-supported streaming video in 2020

Read the full story here.


peloton new ad
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Peloton

Peloton’s sales grew so much during the pandemic that it paused advertising. Now it’s turning the taps back on as it faces an increasingly crowded industry.

Read the full story here.


Sundar Pichai
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Denis Balibouse/Reuters

As Facebook struggles to fight misinformation ahead of the 2020 elections, Google is escaping the spotlight

Read the full story here.


More stories we’re reading:

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— Lauren

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