Smarter News Now
  • About Us
  • Privacy Policy
  • Terms & Conditions
  • Contact Us
  • Email Whitelisting
No Result
View All Result
  • Top News
  • Economy News
  • Forex News
  • Investing News
  • Stock News
  • Politics News
  • Editor’s Pick
  • Top News
  • Economy News
  • Forex News
  • Investing News
  • Stock News
  • Politics News
  • Editor’s Pick
No Result
View All Result
Smarter News Now
No Result
View All Result
Home Investing News

During the holiday season, majority of Filipinos shopped on social platforms

by
July 27, 2022
in Investing News
0
During the holiday season, majority of Filipinos shopped on social platforms
0
SHARES
21
VIEWS
Share on FacebookShare on Twitter
PIXABAY

Almost 7 out of 10 Filipino shoppers discovered and shopped on social platforms during the holiday season, according to a survey commissioned by global tech firm Meta. 

Personalized ads were a huge driver for sales, with 80% of Filipino respondents saying they purchased products after seeing them in ads.  

“Brands need to start building for discovery and being part of the consideration well ahead of Mega Sale Days,” said John Rubio, Meta Philippines’ country director, in a statement. 

YouGov, the market research firm that conducted the survey, gathered insights from nearly 2,000 shoppers in the Philippines aged 18 and up from December 1 to 24, 2021. 

Released in July 2022, the survey also found that 92% of Filipino shoppers made a spontaneous discovery while shopping online. 

The main social media discovery drivers were personal connections and recommendations (78%), sponsored content (68%), and video content (64%).  

Mr. Rubio said that Filipinos’ online shopping habits continue even as they return to physical stores for Mega Sale Days: 67% of shoppers surveyed made purchases in-store, but 79% did online purchases.  

“Brands need to be social and mobile-first and deliver personalized ads experiences,” he said.  

Other findings include:    

Ninety-four percent of year-end shoppers surveyed are likely to try new brands in the food, apparel and fashion, and electronics categories.
Around 90% bought something during 12.12 and 11.11 Mega Sale Days, each of which respectively had 24% and 44% of the surveyed shoppers participate.
Of those who shopped on social platforms, 76% were Gen Z and Millennials.
Entertaining and immersive experiences are a huge influence, with 81% of social shoppers surveyed saying they’ve watched or are open to a live shopping event online. Of these, 88% believe augmented reality (AR) technology can influence their decisions.

“Brands need to create immersive experiences through AR, live shopping, and trusted creators,” Mr. Rubio said. “They need to find creative ways to communicate your brand values and purpose.” — Brontë H. Lacsamana

ShareTweetPin

Related Posts

Senate grills Rodriguez on approval procedures for sugar import order
Investing News

Senate grills Rodriguez on approval procedures for sugar import order

August 23, 2022
Trade dep’t expecting sugar price monitoring report by Friday
Investing News

Trade dep’t expecting sugar price monitoring report by Friday

August 23, 2022
Fisherfolk seek halt to reclamation on municipal fisheries
Investing News

Fisherfolk seek halt to reclamation on municipal fisheries

August 23, 2022
Supreme Court rules petitioners have no standing in PDS ‘monopoly’ case
Investing News

Supreme Court rules petitioners have no standing in PDS ‘monopoly’ case

August 23, 2022
ERC signals planned overhaul of regulatory practices via benchmarking exercise with regional counterparts
Investing News

ERC signals planned overhaul of regulatory practices via benchmarking exercise with regional counterparts

August 23, 2022
Malaysian trade official urges PHL to sign up for RCEP  
Investing News

Malaysian trade official urges PHL to sign up for RCEP  

August 23, 2022
Next Post
IMF sees slower growth for PHL in 2023

IMF sees slower growth for PHL in 2023

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Email Address *
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!
 

Recommended

Nat’l University beats Perpetual to sweep Preseason Cup Group A

Nat’l University beats Perpetual to sweep Preseason Cup Group A

August 18, 2022
Access to Banaue road sections still limited after mudslide

Access to Banaue road sections still limited after mudslide

July 10, 2022
US to propose rule to limit nicotine levels in cigarettes

US to propose rule to limit nicotine levels in cigarettes

June 22, 2022
South Korea’s PM warns of COVID surge as cases hit two-month high

South Korea’s PM warns of COVID surge as cases hit two-month high

July 13, 2022
What is Assisted Living for Seniors? 

What is Assisted Living for Seniors? 

June 16, 2022
Time for more aggressive monetary action

Time for more aggressive monetary action

July 7, 2022
  • About Us
  • Privacy Policy
  • Terms & Conditions
  • Contact Us
  • Email Whitelisting

Copyright © 2022 SmarterNewsNow.
All Rights Reserved.

Disclaimer: SmarterNewsNow.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice.
The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

No Result
View All Result
  • About Us
  • Contact Us
  • Email Whitelisting
  • Home
  • Privacy Policy
  • Terms & Conditions
  • Thank You

Copyright © 2020 SmarterNewsNow. All Rights Reserved.